Parisa Shirazi

Welcome to my world

Who I AM

As a passionate product designer, I create results-driven products that resonate with customers. My approach combines strategy, UX research, and design thinking to help businesses achieve their goals, whether through digital marketing or user-friendly website interfaces. I have worked on UI/UX-based product design, including research, wireframing, and prototyping, as well as digital advertising projects involving R&D and strategy optimisation. I also have a strong interest in inbound strategy, brand development, and user interaction, creating efficient and impactful interfaces. Always eager to learn and adapt, I thrive on transforming complex challenges into elegant, user-centered solutions. I have recently developed an interest in furthering my studies in art and design research, and I am eagerly awaiting the results.

I am passionate about integrating eco-friendly materials, energy-efficient processes, and long-lasting design elements to create products that contribute positively to both users and the planet. My approach to design is driven by a deep understanding of both content and context, enabling me to craft efficient, user-friendly interfaces that foster meaningful engagement while minimizing environmental impact. I am also deeply invested in inbound strategies, using intelligent design methods to enhance user interaction and build lasting brand experiences. Continuously learning and adapting, I bring a growth mindset to every project and am eager to contribute to creating sleek, sustainable, and seamless experiences. As a self-driven UI/UX and interaction designer, I thrive on turning complex problems into elegant, customer-focused solutions and sustainable products that meet both user needs and environmental goals.

Define

The define phase is all about understanding the problem or opportunity at its core. As a product designer with a focus on sustainable and interaction design, I begin by delving into market research, user insights, and stakeholder needs. This step is where I identify the target audience, their challenges, and the objectives the product or initiative aims to address. By clearly outlining goals and requirements, this phase sets a strong foundation for aligning expectations and creating solutions with a purpose.

Design

The design phase transforms the insights and goals established in the define phase into actionable solutions. Here, I blend user experience (UX), user interface (UI), and interaction design to create meaningful, user-centred, and sustainable designs. This process includes crafting wireframes, mockups, and prototypes that visualize the product’s functionality and design. Through constant iteration and user feedback, I refine concepts to ensure they are both practical and impactful, delivering solutions that are intuitive, effective, and mindful of environmental impact.

Create

The creation phase brings ideas to life, turning design concepts into tangible, functional products. My approach emphasizes collaboration, iterative development, and sustainability. Whether it’s coding digital interfaces, fabricating physical products, or creating content, I ensure the process aligns with defined objectives while considering the broader ecological and social impact. Rigorous testing and attention to detail guarantee that the final product is reliable, user-friendly, and responsibly crafted.

Launch

The launch phase introduces the product or initiative to its audience, marking the transition from concept to reality. This stage includes crafting thoughtful marketing strategies, preparing launch materials, and coordinating with stakeholders to ensure a seamless rollout. I place a strong emphasis on user feedback and performance monitoring to identify opportunities for improvement. A successful launch is not only about delivering a great product but also about ensuring it evolves to meet user needs and remains aligned with sustainable practices.

Analyze

After the product or initiative is launched, the test and analyze phase focuses on evaluating its performance in the real world. This involves gathering user feedback, tracking key performance indicators (KPIs), and conducting usability tests to identify strengths and areas for improvement. By analyzing how users interact with the product, I gain valuable insights into their behaviours, preferences, and challenges. These findings inform iterative updates, ensuring the product continues to meet user needs, aligns with sustainability goals, and evolves with market demands.

What I do

I am passionate about creating impactful designs that bridge interaction product design and sustainable innovation. From in-depth research and strategic planning to seamless implementation, I specialize in crafting solutions that make your business stand out and transform your ideas into tangible, meaningful realities.

Digital Strategy

A well-designed digital strategy can help businesses and organisations expand their reach, improve brand recognition, enhance customer experiences, drive conversions, and make informed decisions based on data analysis. It allows you to leverage the power of digital technologies to achieve your business goals effectively. It aligns digital initiatives such as online marketing, data analytics, and emerging tech—with overall business objectives. A strong digital strategy is adaptive, data-driven, and focused on integrating digital tools into core operations to drive growth and innovation.

Art & Design Research

The art and design research that I pursue aims to deepen my understanding of the cultural, philosophical, and historical dimensions of visual expression. I explore the interplay between practical and theoretical frameworks across different periods and regions, particularly within my country's art and global design traditions. I seek to uncover the underlying ideas that shape artistic production and reception. This research allows me to engage more thoughtfully with contemporary design challenges through a historically and philosophically grounded lens.

Product Design

Product design plays a vital role in creating user-centered, differentiated, and functional products. It influences brand perception, customer loyalty, production efficiency, and long-term adaptability. By investing in thoughtful and well-executed product design, businesses can deliver successful products that resonate with customers and drive business growth.

Interaction Design

Interaction design focuses on shaping the way users interact with products and services, ensuring that their experiences are intuitive, engaging, and efficient. By carefully considering elements such as usability, functionality, and user feedback, interaction design enhances the overall user experience, fosters user satisfaction, and improves the accessibility of digital products.

Brand Identity

Brand identity helps businesses differentiate themselves, build trust and credibility, establish emotional connections with customers, provide a consistent brand experience, facilitate expansion, and attract and retain talent. A well-defined and strategically crafted brand identity is a valuable asset that contributes to the success and growth of a business.

Digital Marketing

Digital marketing offers businesses the opportunity to reach a wider audience, increase brand awareness, drive conversions, engage with customers, and measure results effectively. It has become an essential component of modern marketing strategies, enabling businesses to adapt to the digital landscape and achieve their marketing goals more efficiently.

UI/UX Design

UI/UX design is essential for creating digital products that prioritize user needs, deliver exceptional user experiences, and provide a competitive advantage in the market. It enhances usability, user satisfaction, and brand consistency while driving business success.

I can create brands, products, and experiences that people love.

Check out my CV

Clients

Who I have work with

My Articles

Sustainable Design and Interaction Design in the 21st Century

.In the 21st century, sustainable design and interaction design play a pivotal role in addressing global environmental challenges and fostering responsible consumption

دیزاین اسپرینت چیست و تفاوت آن با تفکر طراحی در چه چیزی است؟

دیزاین اسپرینت (Design Sprint) یک فرآیند مدیریتی است که در طراحی و توسعه محصولات، سرویس‌ها و تجارب کاربری مورد استفاده قرار می‌گیرد. این فرآیند در بسیاری از شرکت‌های فناوری، شرکت‌های نوپایی و استارتاپ‌ها به کار گرفته می‌شود و در کمتر از یک هفته به تیم‌ها کمک می‌کند تا یک محصول جدید را طراحی و تست کنند.

User Flow چیست؟

در طراحی محصول دیجیتال و پروداکت دیزاین، طراحی برای جریان کاربر، یا یوزر فلو، مسیری است که یک کاربر با یک نمونه اولیه جریان یک وب‌سایت یا برنامه را برای انجام و تکمیل روند یک موضوعی طی می‌کند. که از یک نقطه ورودی، شروع و از طریق مجموعه‌ای از مراحل به سمت یک نتیجه و نقطه پایانی می‌رسد تا موفق به اقدام نهایی ‌شود.

طراحی تعاملی چیست و چه ابعادی دارد؟

در دنیای دیجیتال امروزی اولین برخورد هر مشتری و کاربری با فضای مجازی و وب‌سایت هر کسب‌وکار و برندی است. پس باید به طراحی درست آن و نحوه تعامل و برخورد با آن توجه شود.

چک لیست استراتژی محتوا

استراتژی محتوا بسیار وسیع است در این‌جا محتوای مطرح شده به صورت عموم درنظر گرفته شده است، حال آنکه، ممکن است برای کار بر یک پروژه خاص نیاز به کیفیت‌ها و در نظر گرفتن مباحث دیگر و مرتبط با هر موضوعی داشته باشد، فهرست زیر محدود به کیفیت‌هایی است که در بیشتر محتواها به اشتراک گذاشته می‌شود.

اعتماد در کار چگونه اتفاق می‌افتد؟

اعتماد عبارت است از اطمینان از اینکه کسی یا چیزی به قول خود عمل خواهد کرد یا مطابق انتظار رفتار خواهد کرد.

استراتژی تجربه‌کاربری چیست و چه کاربردی دارد؟

تجربه کاربری و استراتژی آن یک نقشه راه برای تعبیه تجربه‌کاربر در سازمان ایجاد می‌کند. نقش‌ها و مسئولیت‌های تیم UX و فرآیندهایی که از طریق آن طراحی تجربه به محصولات و خدمات اضافه شده است را مشخص می‌کند و یک تجربه‌کاربری مناسب کسب‌وکار شما را ایجاد می‌کند.

استراتژی کسب‌وکار چیست؟

همان‌طور که کسب و کارها به سمت آنلاین شدن پیش رفته‌اند بیشتر خرده فروشی‌ها نیز به سمت بازار آنلاین روی آورده‌اند. استراتژی کسب و کار راه و چاه نگه‌داشتن کسب‌وکار را به درستی مشخص کرده و استراتژی کسب‌وکار آنلاین راه را به سمت تحول دیجیتال سوق خواهد داد.

Design is not just what it looks like and feels like. Design is how it works!

Steve Jobs American business magnate, Apple

The best kind of design isn't necessarily an object, a space, or a structure: it's a process- dynamic and adaptable. User-centered design means working with your users all throughout the project. Attractive things work better. The world is complex, and so too must be the activities that we perform.

Dan Norman American Researcher, IDF

The Essence of Strategy is Choosing What Not to Do.

Michael Porter American academic known for his theories on economics and business strategy

Keep In Touch

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project idea or collaboration